Do you think your business have a presence on the Internet? Do you think it’s doing well? Are you aware of the fact that the most important factor that affects your business on the Internet is your website? A success on the Internet depends wholly on your website no matter how good your product is or now matter how low your product is priced at. You need to have a professional looking website otherwise, the chances of your success are slim.

This article assumes that you are conversant with HTML and includes a few tips on designing a professional looking website.

The home page should load in the browser in less than 8 seconds at 56.6 Kbps connection. It will cost you precious business if the customer is left waiting.

Search Engines are the agents that bring traffic to your site; about 80% of web traffic comes through search engines today. Make sure that proper META tags are included in each of the pages in order to make your website friendly to search engines. Before you edit the site or make one, make sure that you understand how to optimize the website.

Your backgrounds and colors should be carefully chosen. Using dark colors and interesting backgrounds will take the focus away from the content. The color and background theme should be maintained throughout the site. Did you know that colors have an effect on the mood of the visitor? You should choose carefully as per your requirements.

It’s a good idea to not use animation on your site. Animation cause slow loading speed and also look unprofessional.

The home page should contain relevant information on what you are offering. The product or service should be on the home page because if the visitor can’t find it, then you will lose him forever.

Banners should be avoid. Keep banners limited to 1 per page if you do need to use them.

Contact information should always be displayed on every page of your website. To promote better relationships, you should also keep the response times minimal, within 48 hours.

It’s essential that all the links and images on the website are properly working. Make sure that you check for grammar in the content. A professional website should not have mistakes in it and should contain a logo on each page. Have you checked if the visitor can get from the start to the end of his destination within 4 clicks.

Make sure that your website has easy and simple navigation. Keep all navigation links together.

Java and frames should be used sparingly, to speed up loading times and to ensure search engine friendliness.

Lastly, you should check the site loading different browsers before uploading. Don’t forget that all browsers are not made equal.

Keep your site up-to-date and change content every fortnight. The regular visitors should be given a reason t come back.

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